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Promochoice has been in existence since 1997 and provides a huge range of promotional merchandise to companies all over the world. All of the promotional products that they have available are very high quality and give businesses the opportunity to spread their name and corporate messages far and wide. They knew that they needed to do more to get their website into higher positions on the search engines and the approached Weblinx Ltd to help them attain this.

Case Study

Established in 1997 Promochoice has quickly become one of the leading providers of promotional merchandise for companies all over the world. They stock a huge range of high quality business gifts that can be modified to incorporate a company’s logo and corporate message and reach out to more people. Their promotional products range from promotional pens and mugs to promotional clothing and USB flash drive products. Promochoice wanted to reach out to more businesses throughout the world with their vast selection of promotional items. They chose Weblinx Ltd as their best option to successfully raise their website into the highest positions on a variety of the main search engines which included Google MSN and Yahoo.

It was quickly understood that keywords the likes of promotional gifts and promotional bags would be the strongest and so work began on the Promochoice website. We needed to conduct work on the Promochoice website in order to make it more search engine friendly and we achieved this through a selection of clever SEO techniques. Once we had analysed the site we knew the internal linking structure, Meta coding and duplicate content all needed our attention. Eradicating the copied content was the first area to address and involved the removal of content copied from other sites and pages of the Promochoice site and replacing it with content that was completely unique. We then needed to adjust the Meta strings of every page so they incorporated the list of keywords that would promote their site. Only keywords that were specific to the information provided on each place were used within the titles, keywords and descriptions coding for every page. It was then time to make sure the internal linking structure was as strong as possible. This meant we had to make sure that every single page of the Promochoice site was connected to another page within the site by using anchor text linking, image links and banner links. The site now search engine friendly and could be uploaded so it could be cached by the search engines.

Now all of the preliminary work was in place we could concentrate on monitoring the keywords on a regular basis and introducing new work to help elevate any keywords that were struggling throughout the rest of Promochoice’s contract with Weblinx Ltd. Our special keyword ranking reports provided us with the information we needed each month and let us know exactly what additional work needed to be implemented to get the results Promochoice were after.